How Creatives Use Livestreaming to Build Community Around Their Work

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For artists and creatives, it’s important to have venues where you can get your work out to the world. A great way to do that is to have a regular schedule of livestreams. By consistently bringing great content to your audience, you build a loyal following. And once you have people on your site, you can direct them to your shop to buy your work, buy fan merch, or throw a tip into your PayPal or Venmo.

Lots of bands and musicians have used livestreaming to give concerts, even though all the usual venues are shut down. Many are free, and the artist also gives a link to donate. Some musicians have used livestreams to promote new albums. Others have given demonstrations of how to play their music.

Livestreams Create Connections Between the Artist and Fans

Animators and artists have also used livestreams to connect with fans. They might demonstrate their process for creating characters. Studio tours are a fun way to give fans a peek into the life of a working artist. At the same time, artists can do reviews of their favorite pencils, pens, paper, notebooks, and other materials. Showing off works in progress can also build interest and excitement for the final product.

Movie-makers can also show off their work via livestream. In fact, they’re probably best positioned to produce high-quality streams. Showing clips of current projects will create interest and momentum in the ultimate product. Many people are interested in seeing scenes that didn’t make the final cut of an already-released work.

Hosting a live question and answer session allows fans to get a deeper sense of who you are as a person and what influences and inspires you in your work. This is a great way to create a community around your work. As people get invested in what you’re doing, they tell their friends about you, and the community grows.

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