Buff Up Your Personal Training with Video Marketing

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Could your personal training business do well over video? Yes! How about using Hapity.com for free? Yes, please.

The rise in the health and fitness industry is no secret. Advertising, live streamed work-outs and video marketing draws more attention to this trend, on every platform. More and more people are choosing to trade in their stationary habits for active lifestyles. With this influx of ready-to-get-fit individuals, comes a potentially lucrative career for personal trainers.

But how do you get there? You may look around the gym and see trainers with what seems like hundreds of clients, while you have been struggling to hold on to five or six. What are they doing differently?

It’s likely that these successful personal trainers have a marketing plan. A marketing plan let’s people know who you are and what you have to offer. Luckily, there are a variety of ways to create a successful marketing plan and plenty of strategies to choose from. Video marketing for personal trainers, however, is by far the best.

Studies have found that 85% of consumers look forward to seeing videos from their favorite brands and influencers. Today, 82% of consumer internet traffic is through video content. We’ve also learned that video increases engagement by 37% and overall views by 94%.

It’s a no-brainer as to why video marketing works so well, and you may be surprised that more people haven’t picked up on the strategy.

Develop your personal training brand with video marketing

Videos are eye-catching and mesmerizing as they usually feature skin and repetitions. They’re organic. They increase traffic, and with increased traffic comes increased sales. When people see your videos, they get a sense for who you are and what you’re all about! What’s even better, is that video marketing is easy!

So, want to be ahead of the curve? Want to jump over the competition? Here’s a few details to help you get started with this successful marketing strategy.

You’ll need a few things to get started.

First, you’ll need to create a video script for yourself. Include a hook, intro, main content portion, and (importantly) a call to action.

The video does not have to be long. In fact, shorter videos are typically more successful, but it is important to include information that will engage and excited your viewers!

Second, you’ll need to film! This can be done in a variety of ways. You may choose to show off a session with a client. Maybe you want to film a tour of your studio. You may even just film yourself in your office, introducing the brand or going over the proper form of an exercise. Whatever the video content you choose to create, you’ll need a way to record. You can use a phone or a camera – as long as the viewers can see and hear the video.

Third, make your final edits! This is where the magic happens. Editing your videos provide a polish and shine that can make them stand out. It doesn’t have to be eccentric. Oftentimes, less is more!

Your personal training video editing process can be trimming clips and placing them in succession, or can include adding subtitles or graphics. Whatever you choose to do, do it with your audience in mind. What would they like to be seeing?

Before you know it, your first training video will be finished and ready to boost your brand and launch your marketing plan.

Flex those muscles and dial in your focus and start the export, post, and repeat process. You’ve got this!


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