The overload of meetings that came with the work-from-home disruption may have you questioning the effectiveness of video marketing. Well, here’s the thing — yes, people are overworked. But they still want to learn. Those consumers that gravitate toward the visual will always prefer video. Making videos available on your blog gives them one more way to become a fan and a customer.
“Research shows that 65% of people are visual learners, which means they remember images more than text or simple sound.” Arek Rainczuk
Video Marketing in 2022
Last year we reported that “Hubspot found that 87% of consumers said they want to see more video from brands in 2019.” How much do you think that will increase in 2021? 2022? In their report, Trend Hunter sees Boomers using Snapchat, Goodnight Zoom, and other video platforms. AI-powered video conferencing is trending and video for shopping (like open houses and real estate listings) is even more popular. Video marketing is a sure bet in 2022.
Live Video Trumps Pre-Recorded Video
Being on video makes us all feel self-conscious; live video amplifies that. It’s true. From the successful BNI networker to the actor on stage, none of us are 100% happy with how we look. That’s what makes us human. Use that uniqueness of the human experience in your live broadcast to relate to others. Whether it’s a makeup tutorial, showing a real estate listing, or talking about marketing insights, live video is a great way to grab attention.
The great thing about live video as a blog post, which is what we do with our WordPress plugin, is that you can go back and add some text to that blog post. Whether it’s a few highlights, links to products, or a full transcript, the video is right there ready for you.
“For content marketers, live video should be at the top of the list of video marketing priorities. Even as life is getting back to normal, consumer demand for live video content isn’t going away — it’s growing.” Marketing Insiders Group
Video is What Customers Want
Your fans, consumers, and peers want to watch videos so it isn’t a stretch to believe your customers also want to watch video-based content. Adding video to your website’s blog is only going to increase your time on site. Who doesn’t love that? SEO for the win!
“94% of respondents shared that watching a video has helped them make a purchase decision at least once. Of those, 72% were swayed by a product demonstration video.” Lemonlight
But What About Hosting Videos?
It’s true that video sort of hogs the internet like your husband hogs the covers at night. But in this case, we have a solution: we host the video on our servers for free. This means that it won’t slow down your website or cause you to need high-end managed WordPress hosting. If you’re using the Business Plan for WordPress.com, you can also install and use the Hapity WordPress plugin.
The video is recorded from the Hapity App on your iPhone or Android and saved to your device. So, if you’d like to use part or all of that video file on YouTube, TikTok, Facebook, or Instagram’s Reels, go for it! Upload it to Canva.com and edit it for those platforms.
But What About Equipment?
With the mobile devices, we have now, equipment for live video marketing is a non-issue. Sure you can always buy expensive setups, backdrops, lavalier mics, and green screens. As you begin recording your videos, you’ll get more comfortable and find your voice. As you progress in your video marketing strategy, you’ll better understand what equipment to add to your bag of tricks. What we want for you is to just start.
Just start vlogging. If you’re inside, use a ring light. If you don’t have a ring light, make sure that there is light near your face, which you can do with lamps. If you’re outside, take advantage of natural lighting. Don’t have a tripod? Hold your phone. Easy peasy. You already have an iPhone or Android and their video recording quality just improves with every model.
Honestly, most people don’t even like to watch over-produced videos, let alone trust them. This is the advantage of video marketing insight.
Hapity Loves Video Marketing
Because we love bloggers, we love video marketing. We help bloggers quickly publish video broadcasts from their smartphones to their websites. Broadcast live using your phone to your WordPress website.
A smartphone, a connection, and Hapity.